European research exhibition and innovation in Paris

A communication strategy

Direct marketing and advertising campaigns provide stron support to promote visitor attendance :

• Circulation of 400,000 invitations on targeted fils; e-mail campaigns; airport and subway posters.
• B to B contact with VIP
• Press partnership with major specialist publications and internation magazines.
• Audio-visual partnerships.
• Press agency dedicated: permanent activity towards journalists of the french and european newspaper and audio-visual media. More than 300 journalists come to the press service and visit the exhibition.

Newsletter 2008

• Newsletter N°3, March 2008
• Newsletter N°2, January 2008
  
• Newsletter N°1, November 2007

• Press release, May 2008, available soon
• Press release " SERI 2008: all about scientific information !", December 2007
• Press release " SERI takes stock : analysis and prospect", October 2007

Airport Posters Campaign

• Click here >>

Th Exhibition Review

• More details >>

Newsletter 2007

• Newsletter N°4, May 2007

• Newsletter N°3, April 2007

• Newsletter n°2, March 2007

• Newsletter n°1, February 2007

Last update: 30th April 08